Digital Marketing Lead

Job description

SnapEDA is the Internet's first and leading search engine for electronics components. Each year, over 1 million PCB designers around the world use SnapEDA to design electronics faster, making everything from smartwatches, to drones, and robots. By providing ready-to-use "blueprints" for design, our library shaves days off product development. We are a multicultural team from different places around the world: Colombia, The Philippines, India, etc. and we all believe that the only way to build a future without design barriers is by moving fast and translating ideas into actionable items that deliver outstanding business results.


We are looking for an experienced and result-driven Digital Marketing lead that owns all the marketing efforts, you'll be responsible for setting up, implementing and, managing the overall company's digital marketing strategy. Your responsibilities will include generating quality content to grow awareness, taking over all technical components of marketing campaigns, working on launch campaigns of new features, developing and executing new marketing growth programs, etc. We are expecting you to have experience and a big passion for digital technologies and various digital marketing channels!

Responsibilities:


  • Create ambitious content plans to boost our SEO and social media efforts
  • Develop, manage, and execute on our marketing editorial calendar, from social media, to press, to content marketing, tradeshows, advertising, and any other ways to generate awareness
  • Create content as needed (tutorials, blogs, videos, etc.)
  • Report weekly to celebrate the social and content wins on our team. Communicate the key marketing KPIs using analytics tools (like Google Analytics, Mixpanel, etc.). The ability to comfortability present data and report to the team is important
  • Running advertising, based on an understanding of customer lifetime value, and customer acquisition costs
  • Manage and grow our bi-weekly newsletter
  • Propose creative new projects that attract prospects and convert leads to drive traffic/signups on SnapEDA
  • Creating new landing pages
  • A/B testing messaging to better convert users

    Requirements

    • 2 years of experience as a Digital Marketing Lead or similar role
    • Engineering degree or other technical degrees is preferred. The successful candidate will be both managing and executing content creation, therefore domain knowledge or ability to learn quickly is required
    • Excellent verbal and written communication skills in English
    • Research skills to be able to create technical and creative content
    • Knowledge of Google Analytics
    • Good knowledge of all different digital marketing channels and marketing tools
    • Ability to think strategically and creatively, juggling several simultaneous tasks
    • Organized, self-managing, team player. Working well collaboratively is a must
    • Has a firm grasp of social media trends and how each major platform differs
    • Knowledge of social analytic tools for measuring the impact of social media program and ROI
    • Highly driven and a strong sense of urgency since the candidate will be measured by their ability to grow signups
    • Resourceful and tech-savvy
    • Located outside the United States