Marketing Manager

Job description

SnapEDA is the Internet's first and leading parts library for circuit board design. Each year, over 1 million PCB designers around the world use SnapEDA to design electronics faster, making everything from smartwatches, to drones, and robots. By providing ready-to-use "blueprints" for design, our library shaves days off product development, allowing designers to focus on optimization and innovation.


As a Marketing Engineer at SnapEDA, you'll be responsible for growing awareness of this amazing resource for electronics engineers. Your responsibilities will include generating market awareness, defining positioning and marketing strategy, working on launch campaigns of new features, and driving relationships with partner companies. Also, you'll be managing personnel and coordinating tasks.


Responsibilities:


  • Create ambitious content plans to boost our SEO and social media efforts
  • Develop, manage, and execute on our marketing editorial calendar, from social media, to press, to content marketing, tradeshows, advertising, and any other ways to generate awareness
  • Create or coordinate content creation as needed (tutorials, blogs, videos, and tweets)
  • Create media to accompany content, including images, gifs, quotes, and platform-specific graphics
  • Report weekly to celebrate the social and content wins on our team. Communicate the key marketing KPIs using analytics tools (like Google Analytics, Mixpanel, etc.). The ability to comfortability present data and report to the team is important
  • Running advertising, based on an understanding of customer lifetime value, and customer acquisition costs
  • Manage and grow our bi-weekly newsletter
  • Forming win-win partnerships with companies to drive traffic/signups on SnapEDA
  • Creating new landing pages
  • A/B testing messaging to better convert users

    Requirements

    • Engineering degree or other technical degrees. The successful candidate will be both managing and executing content creation, therefore domain knowledge or ability to learn quickly is required
    • At least 2 years of experience in a similar role
    • Excellent verbal and written communication skills in English
    • Knowledge of Google Analytics
    • Good eye and appreciation for thoughtful design
    • Ability to think strategically and creatively, juggling several simultaneous tasks
    • Organized, self-managing, team player. Working well collaboratively is a must
    • Has a firm grasp of social media trends and how each major platform differs
    • Knowledge of social analytic tools for measuring the impact of social media program and ROI
    • Highly driven and a strong sense of urgency since the candidate will be measured by their ability to grow signups
    • Resourceful and tech-savvy
    • Located outside the United States